Client stories

Evidence from recent chain engagements

Operators describe specific scorecards, briefings, and constraints—not generic praise.

“The scorecards finally let us stop arguing about gut feel. Two Latphrao outlets we thought were fine sat well below their peer median on labour hours. We still wished the data pack had flagged incomplete months earlier—that cost us a few days—but the briefing itself was practical.”
Siriwan K. · Regional director, café franchise — Greater Bangkok · Full Chain Benchmark Study

“Before we transferred a six-unit territory, the review showed guest counts falling while ticket size held. That changed the coaching plan we gave the incoming franchisee. Short engagement, clear charts, no fluff.”
Anan P. · Operations lead, QSR chain — Central Thailand · Multi-Unit Performance Review

“Our franchisees actually opened these. Putting each unit beside a peer group of similar seating capacity made the conversation less defensive than a chain-wide ranking.”
Mei Lin T. · Franchise support manager — dessert concept · Franchisee Scorecard Pack

“Half a day in Chatuchak with our regional leads. We left with named follow-ups for four lagging kiosks. I would have liked one more breakout round, but the structure kept everyone on the charts instead of side topics.”
Worawut S. · Owner-operator, multi-brand food courts · Operator Briefing Workshop

“We used the study before opening three new provinces. Seeing which existing formats carried healthy labour ratios shaped the staffing model we proposed to new franchisees.”
Helena R. · Head of franchise development — retail services · Full Chain Benchmark Study

Extended project notes

Multi-Unit Performance Review

Turning a soft Bangkok cluster into a coaching plan

A twelve-outlet dessert franchise asked us to review its inner-Bangkok cluster after two quarters of soft same-store sales. Unit-level charts showed traffic declines concentrated on three neighbourhood shops near new competitors, while labour ratios stayed disciplined. The operator briefing shifted budget from blanket promotions to targeted coaching and local sampling at those three sites. Ninety days later, the client reported stabilised guest counts at two of the three flagged outlets.

Franchisee Scorecard Pack

Scorecards before a franchisee transfer

Ahead of transferring an eight-unit coffee territory north of Bangkok, head office needed a neutral baseline for the incoming franchisee. We produced peer-grouped scorecards covering sales, labour share, and tickets per labour hour. The pack became the opening document in the handover meeting, replacing a long verbal briefing that had previously left new operators guessing which outlets needed attention first.